We, at Fondation Diane, are passionate people! Crazy about Lebanon and its people!!!
Our goal is to Awaken Citizens on the virtues of the Eco-sustainable development. We invite you all to Take Action with us to actively impact our society. Let's do this together!
MEET OUR TEAM

Diana Sfeir Fadel,
Founder & President of "Fondation Diane"
Diana Fadel is the Founder and President of "Fondation Diane", a non-governmental organization (NGO) for the development of “Civic Awareness and Eco-Sustainable Development”.
In 1965, Diana started her philosophy studies at “École des Lettres” in Beirut.
In 1967, she married with the late Maurice Fadel and has 4 children.
In 1972, Diana co-founded with her husband, ABC department stores, and they made out of it the first shopping center in Lebanon, where she managed it for decades beside her husband, even from abroad during the civil war.
During the Lebanese civil war in 1975, she moved to Paris with her family and in 1986 at the age of 40, she continued her studies in Philosophy at “Paris X “ in Nanterre until she graduated in 1988.
In 1992, Diana came back to Lebanon. She, then, founded the “Monuments en Musique” NGO, which aims at preserving and saving important and often abandoned Lebanese heritage and iconic sites.
In 2010, she was diagnosed with 2 late stage cancer and fought against sickness for 3 complete years. She survived!
In 2012, she founded “Fondation Diane” as a response to the Civic and Ecological turmoil in which the country was and is still struggling. She believes that education, mobilization and action are the main pillars for a good citizenship. She creates:
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“CEEDD”; The Chair of “Fondation Diane” for Eco-citizenship and Sustainable Development in partnership with the USJ.
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“Civic Circle”; an active lobbying platform to inform and motivate citizens through gatherings and events.
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“Viridis Investment Fund”; a financial and deeply operational & monitoring support to green startups and SMEs.
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“RayMondo”; the 1st Green Industrial Hub in Lebanon!
In 2020, Diana was elected as the Chairwoman and CEO of “ABC Department Stores”.
Diane believes in women empowerment, teamwork and positive spirit.

Fadi El Hage,
Chairholder – Chair of “Fondation Diane” for Education on Eco-Citizenship and Sustainable Development
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Sevag Fernezian,
Head of Finance & Investment
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Margaret Jabara,
Director of Projects & Programs
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Emilio Akl,
Project Manager
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Lara Salameh,
Communication & Marketing Manager
BA in Advertising and Marketing from NDU.>> Read more

Antoinette Bou Antoun,
Chief Accountant
Bachelor degree in Banking & Finance from AUL.>> Read more

Pascale Assaad,
Senior Ptojects & Prorgams Coordinator
Master’s in Marketing from La Sagesse University and a BA in Management from USEK. Over 13 years of experience in Project Management and Hospitality Management.>> Read more

Christianne Nammour,
Communication & Administrative Assistant- Chair of "Fondation Diane" for Education on Eco-Citizenship and Sustainable Development
Master’s in Environmental Science and Management, from USJ. Over 3 years of experience in Research and Development and Quality control.>> Read more

Perla Saadeh,
Projects & Programs Coordinator
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Jana Kassir,
Graphic Designer
Bachelor of Graphic Design from AUL University. Over 3 years of experience in Marketing and design.
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Anthony Saba,
Projects Coordinator - Chair of "Fondation Diane" for Education on Eco-Citizenship & Sustainable Development
Master's in International Management from L’Ecole Superieure des Affaires ESA Business School. Founder of an award-winning startup HADEER for public transportation.
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