We, at Fondation Diane, are passionate people! Crazy about Lebanon and its people!!! 
                                                            Our goal is to Awaken Citizens on the virtues of the Eco-sustainable development. We invite you all to Take Action with us to actively impact our society. Let's do this together!

                                                            MEET OUR TEAM

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                                                            Diana Sfeir Fadel, 

                                                            Founder & President of "Fondation Diane"  

                                                            Diana Fadel is the Founder and President of "Fondation Diane", a non-governmental organization (NGO) for the development of “Civic Awareness and Eco-Sustainable Development”.

                                                            In 1965, Diana started her philosophy studies at “École des Lettres” in Beirut.

                                                            In 1967, she married with the late Maurice Fadel and has 4 children.

                                                            In 1972, Diana co-founded with her husband, ABC department stores, and they made out of it the first shopping center in Lebanon, where she managed it for decades beside her husband, even from abroad during the civil war.

                                                            During the Lebanese civil war in 1975, she moved to Paris with her family and in 1986 at the age of 40, she continued her studies in Philosophy at “Paris X “ in Nanterre until she graduated in 1988.

                                                            In 1992, Diana came back to Lebanon. She, then, founded the “Monuments en Musique” NGO, which aims at preserving and saving important and often abandoned Lebanese heritage and iconic sites.

                                                            In 2010, she was diagnosed with 2 late stage cancer and fought against sickness for 3 complete years. She survived!

                                                            In 2012, she founded “Fondation Diane” as a response to the Civic and Ecological turmoil in which the country was and is still struggling. She believes that education, mobilization and action are the main pillars for a good citizenship. She creates:

                                                            • “CEEDD”; The Chair of “Fondation Diane” for Eco-citizenship and Sustainable Development in partnership with the USJ.

                                                            • “Civic Circle”; an active lobbying platform to inform and motivate citizens through gatherings and events.

                                                            • “Viridis Investment Fund”; a financial and deeply operational & monitoring support to green startups and SMEs.

                                                            • “RayMondo”; the 1st Green Industrial Hub in Lebanon!

                                                            In 2020, Diana was elected as the Chairwoman and CEO of “ABC Department Stores”. 

                                                            Diane believes in women empowerment, teamwork and positive spirit.


                                                            Company team

                                                            Fadi El Hage,                                            

                                                            Chairholder – Chair of “Fondation Diane” for Education on Eco-Citizenship and Sustainable Development

                                                            PhD in Science Education, from Montpellier University- France. Over 20 years of experience in Education Consultancy.

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                                                            Company team

                                                            Selim El Chami,                                     

                                                            Head of Investment & Advisory 

                                                            Bachelor of Civil Engineering from ESIB and Master's from Ecole Superieure de Commerce de Paris.
                                                            Over 18 years of experience in Banking & Finance.

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                                                            Company team

                                                            Emilio Akl,                                 

                                                            Project Manager 

                                                            BE in Mechanical Engineering from the Metropolitan University of Caracas. Over 35 years of experience in Project Management.

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                                                            Company team

                                                            Joumana Keserwani,                                

                                                            Business Development Manager

                                                            BS, MIS (Management Information Systems) from the State University of New York, USA.
                                                            Over 15 years of experience in management.

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                                                            Company team

                                                            Lara Salameh,                                

                                                            Communication & Marketing Manager

                                                            BA in Advertising and Marketing from NDU.
                                                            Over 10 years of experience in Marketing & Communication.

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                                                            Company team

                                                            Pascale Assaad,                            

                                                            Senior Project Coordinator

                                                            Master’s in Marketing from La Sagesse University and a BA in Management from USEK. Over 13 years of experience in Project Management and Hospitality Management. 

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                                                            Company team

                                                            Christianne Nammour,                             

                                                            Communication & Administrative Assistant- Chair of "Fondation Diane" for Education on Eco-Citizenship and Sustainable Development

                                                            Master’s in Environmental Science and Management,  from USJ. Over 3 years of experience in Research and Development and Quality control.

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                                                            Company team

                                                            Celine Chemali,                                   

                                                            Coordinator - Chair of "Fondation Diane" for Education on Eco-Citizenship and Sustainable Development

                                                            Master's in Environmental Science and Management from USJ. Dedicated to various humanitarian and environmental causes.

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                                                            Company team

                                                            Perla Saadeh,                                         

                                                            Responsible of Civic Circle- Chair of “Fondation Diane” for Education on Eco-Citizenship and Sustainable Development 

                                                            Master’s in Agricultural Engineering with a focus on Environmental & Natural Resources Engineering from the Lebanese University. 

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                                                            Company team

                                                            Jana Kassir,                               
                                                            Graphic Designer

                                                            Bachelor of Graphic Design from AUL University.
                                                            Over 3 years of experience in Marketing and design.
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